How Off the Roadmap works I pick a product, assess the business behind it, and prototype the idea I’d bet on.
What If We Built Businesses That Actually Worked for People? By Nick Stirling | ~7 min read Editor's note: Written in May 2025, while I was VP of Product at PreFix. I left in May 2026; the thinking still stands. The economy is growing. The stock market keeps setting records. And yet, millions of people feel like they’re